The Nature Conservancy Campaign Design
The Nature Conservancy Campaign Design aimed to raise funds and inspire community involvement through print piece, a banner, an online advertisement, and a social media post. Using nature-inspired visuals and clear messaging, the design engaged environmentally conscious individuals and supported the organization’s conservation mission.
Design Process
The design process involved starting with rough sketches to explore layouts and align elements with the campaign’s nature-focused theme. After refining the design based on feedback, I moved to digital drafts, incorporating nature-inspired colors and ensuring scalability across different platforms. The project required significant experimentation, with multiple iterations to balance aesthetics and functionality, ultimately creating a cohesive and impactful final design.
Final Concept Designs
This project focused on creating a call-to-action campaign for The Nature Conservancy, a non-profit dedicated to environmental conservation. The campaign aimed to inspire local community involvement and raise funds through four advertising methods: a print piece, a banner, an online advertisement, and a social media post. Targeting environmentally conscious individuals of all ages, the campaign sought to engage those passionate about sustainability and supporting local initiatives. The final design successfully conveyed the organization’s mission, using nature-inspired visuals and cohesive messaging to encourage donations and participation.
Social Media Post
Banner
Print Piece
Online Website
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