Play It Again Sports: Campaign ReDesign
This project involved re-designing my second-year Play It Again Sports campaign to modernize its visuals and messaging. The goal was to enhance the brand’s engagement with sports enthusiasts, athletes, and budget-conscious shoppers, all while staying true to the company’s core values of affordability and sustainability. By refining key elements like typography, layout, and color schemes, the re-design aimed to foster a stronger connection with the target audience and ensure consistency across both digital and print platforms.
Original Design & Areas for Improvement
The original Play It Again Sports campaign had a strong foundation but lacked visual engagement and modern appeal. Dated typography, color schemes, and layout failed to fully capture the brand’s energy and sustainability message, prompting a redesign for a stronger audience connection and polished look.
Final Outcome of a Modern Campaign Redesign
The re-designed Play It Again Sports campaign successfully modernizes the brand’s visuals and messaging while staying true to its core mission of affordability and sustainability. The refined design enhances clarity, engagement, and consistency across both digital and print platforms, making the campaign more effective in reaching the target audience. I particularly enjoyed how the refinements made the campaign feel more polished and professional. The improved typography, color balance, and layout created a stronger visual impact, and it was rewarding to see how small adjustments elevated the overall design.
Campaign Mockups Designs
Web Banner
Poster
Social Media Post
Website
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