The Oreo packaging design process begins with brainstorming and sketching initial concepts, which are refined through feedback and discussion. Digital mock-ups are then created for a realistic representation, allowing for necessary adjustments. This iterative approach includes incorporating client feedback on brand alignment, color, and typography, ensuring the design resonates with the target audience. The process culminates in a final review, resulting in a polished packaging design ready for production that captures the fun spirit of Oreo.

The goal of the Oreo Packaging Design project is to create an engaging and sustainable package that resonates with Oreo's diverse target audience, including children, families, and young adults. By analyzing competitor packaging and market trends, conducting consumer surveys, and exploring innovative materials, this project aims to enhance Oreo’s visual identity while maintaining brand consistency. The new design will celebrate the fun and nostalgic elements of the Oreo experience, appealing to cookie lovers of all ages.