Bicycle Craft Brewery Can Designs

The design process for the Bicycle Craft Brewery can labels involved sketching concepts based on the brewery's identity, followed by refinement in Illustrator. After experimenting with various design elements, I made revisions to enhance typography, color, and layout, ensuring the final designs effectively balanced adventure and tradition while aligning with the brewery’s brand.

The Bicycle Craft Brewery Can Design project involved creating two beer labels—one with an adventure theme and the other in an old-style design. Aimed at craft beer enthusiasts and outdoor adventurers, the labels showcased creative skills in Illustrator, blending various design elements. Research into the brewery’s brand and values ensured the designs aligned with their identity and incorporated both adventurous and traditional styles.

I’m satisfied with the final project, as it effectively blended creativity with brand alignment. The adventure-themed and old-style designs captured the brewery’s essence and appealed to the target audience, meeting the project goals without needing any changes.